Copywriting

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The NeverEnding story that’s enchanted foodies and our copywriters.

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The NeverEnding story that’s enchanted foodies and our copywriters.

NeverEnding Experiences is that rare dream of a copywriting gig. Food, hospitality, tourism and event marketing all rolled into one beautifully crafted new passion brand with an enchanting story. No, not the one with Falkor the Luck Dragon. NeverEnding’s story was inspired by its founder’s most cherished memories of holiday family gatherings.

Introducing CaboodleGPT: Use our new AI to ‘polish’ your ChatGPT content.

Introducing CaboodleGPT: Use our new AI to ‘polish’ your ChatGPT content.

“Hi. Can you give me a quote to edit our ChatGPT copy? It won’t take you long. It just needs a quick polish. Thanks.” We’re getting more of these sorts of enquiries. Simple enough? Maybe not. Let’s run this enquiry through our new CaboodleGPT AI, which applies a level of empathy and nuance to briefs and copywriting that ChatGPT can’t quite manage.

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Messaging, website content and packaging copy that made our client do a hempy dance.

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Messaging, website content and packaging copy that made our client do a hempy dance.

‘Why are you called Caboodle?’ people ask us. Because our copywriters do the whole creative kit and copywriting caboodle. Brand and product naming. Messaging and taglines. Marketing copy. Website content. The works. And every now and then we get to work on the whole shebang, like we did for Hemponics.

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Bringing authenticity to user-centred career guides.

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Bringing authenticity to user-centred career guides.

Creating case studies that give a true-to-life representation of real-world careers, we interviewed more of Western Australia’s brightest guiding lights in media and publishing; print and graphic arts; visual art and design; performing arts; screen; digital technology; galleries, museums and libraries; sports, fitness and recreation; and racing and equine.

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The countdown to State of Social ’23 is on. And we love every minute.

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The countdown to State of Social ’23 is on. And we love every minute.

As freelance copywriters, we’re pretty jammy. We get to work with some great people on wonderful brands that genuinely have something special to say and want to say it in an equally special way. Like the prolific Meg Coffey and the wonderful State of Social.

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Throwing some clayfulness at product descriptions.

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Throwing some clayfulness at product descriptions.

Our brief was to write three product description pages for Palinopsia Ceramics - a passion brand that bangs the no-ho-hum drum. We knew this was a client and a project we were going to love. See what took shape.

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The Goldilocks of occupational profiles: Just enough to engage and inform.

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The Goldilocks of occupational profiles: Just enough to engage and inform.

FutureNow approached our copywriters with a mission to help people of all ages navigate and feel positive about their career decision-making journey, and we got to work on shaping the whole feel of that first introductory step.

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Now, this surveying firm’s value proposition is clear to see.

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Now, this surveying firm’s value proposition is clear to see.

MNG is one of Australia’s leading surveying firms, with a long history of pioneering new technologies and solutions that give their clients a clear edge. But like a lot of highly technical businesses, the MNG team hasn’t always told that story very well. Their new website changes all that.

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What are you gambling with? The new Gamble Aware campaign.

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What are you gambling with? The new Gamble Aware campaign.

Gambling is just a bit of fun. Until it isn’t. Until you’re gambling with cash you can’t afford to lose, your savings, your relationships, your family’s wellbeing, your future. And this was the kernel of an idea we developed for WA’s latest Gamble Aware campaign.

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A rock-solid website for a geological data management consultancy on a roll.

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A rock-solid website for a geological data management consultancy on a roll.

Rock Solid Data in Perth helps smart Australian mining companies extract maximum value from their data so they can work even smarter. It’s complex, technical stuff. Our website copywriters’ challenge: writing content for their new site that makes the technical feel accessible and the complex simple.

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Solving the storytelling challenge for Perth’s leading workplace solutions provider.

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Solving the storytelling challenge for Perth’s leading workplace solutions provider.

Backsafe Australia gets things done. If a client has a safety or productivity challenge – or both – the Backsafe team solves it, providing out-of-the-box workplace equipment or outside-the-box custom solutions. But they had a problem: how to tell their whatever-it-takes story.

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Creating a new story for an old name in Perth's commercial property sector.

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Creating a new story for an old name in Perth's commercial property sector.

An established market-leading team. A unique situation that meant they had to rebrand. An old business name with lots of brand equity just begging to be dusted off. Yep, this was a curly one. But our copywriters love curly ones.

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A case study on case studies.

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A case study on case studies.

The Healthengine B2B marketing team called on Caboodle to write a suite of GP and dental case studies and create a template their own in-house team could adopt going forward. They were keen to embrace a more editorial approach, so we gave them a formula that allowed for plenty of creative freedom.

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The 404 error page that made a prospective client smile (and get in touch).

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The 404 error page that made a prospective client smile (and get in touch).

A while ago, I wrote about how our out-of-office reply won some new business. A nice little story and, more importantly, proof that the words you choose matter, wherever those words are. Well, a similar thing happened with a new business enquiry last week, courtesy of our 404 error page.

Is ‘fav’ a word? And should you be using it instead of 'fave'?

Is ‘fav’ a word? And should you be using it instead of 'fave'?

English is a complex, constantly evolving language, and the interwebs and socials are expediting its evolution. In a world where emojis are almost universally accepted in our digital-English lexicon, should we just accept all of these changes? Intrepid copywriter, Paul Leonard, looks at the social-inspired phenomenon of ‘fav’ in a carefully considered analysis of our language and times.

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When is a capability brochure more than a capability brochure?

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When is a capability brochure more than a capability brochure?

When the company behind the brochure is an Aboriginal-owned business that’s tackling racial prejudice in the construction industry, as well as major projects for organisations like Bunnings, Officeworks, KMART and government agencies, departments and councils across WA. Read all about it.

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Making State of Social ’20 a digital marketing must-see, whether you can be there or not.

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Making State of Social ’20 a digital marketing must-see, whether you can be there or not.

Covid-19 vs State of Social ’20? No contest. Not even a global pandemic stops Australia’s brainiest digital and social marketing event. SOS is back at Perth’s Optus Stadium. And it’s as brilliant as ever. Trust us. We’re helping to tell the SOS ‘20 story. And we’re going.