Meet our freelance copywriters.
Website copywriters. Digital copywriters. Advertising copywriters. Fundraising copywriters. We’re all the freelance copywriters you need, rolled into one. Or two.
Paul Leonard, freelance copywriter and creative director.
An award-winning copywriter and creative with over 20 years’ experience, Paul worked for agencies in his native London and, more recently, here in Australia for over 10 years.
During this time, he crafted copy and created campaigns for a host of brands, including Harrods, British Airways and Amnesty International in the UK and Bankwest, IBM and Deutsche Bank in Australasia.
In 2007, Paul set up Caboodle in Perth with his partner and fellow copywriter Jo Baker, offering their freelance copywriting and branding expertise directly to clients across Australia.
This expertise includes everything from brand naming and messaging consultancy, to brochure, website and marketing copy – services Paul has provided for an equally diverse portfolio of clients, ranging from HIF, Pindan and Tourism WA, through to the youngest upstart startups.
Jo Baker, freelance copywriter, brand storyteller and fundraiser.
Born into the London ad agency world in the mid 90s, Jo cut her teeth writing for the likes of WHSmith, Coca-Cola Schweppes and NatWest Bank. But it wasn’t until the early noughties that she discovered her true calling - writing for tourism, ethical brands and the non-profit sector.
Jo has had the privilege of working with Tourism WA, Australia’s North West and the City of Armadale, ENJO and Thermomix, Vinnies and the Australian Alzheimer’s Research Foundation. One of her charity client relationships also developed into a permanent position as the Fundraising and Brand Development Lead for PetRescue - Australia’s most visited charity website.
Her areas of expertise lie in brand voice development, website and SEO copywriting, email marketing and article copywriting.
In-the-know people who know people.
Need a designer or art director? Looking for a web developer or PR guru? We can help. We know some of the very best creative freelancers in Perth and Australia.
We’re nice people. Honest. We even offer pro bono and discounted charity copywriting. But even if you aren’t a charity, our copywriting rates represent great value. So get in touch and tell us about your project – we’re always happy to talk.
Want a copywriting quote? No problem.
Simply complete our contact form and our copywriters in Perth will get back to you, pronto. No cost. No obligation.