We get a lot of work from word-of-mouth, but when our website copy speaks to entirely new clients, on the other side of the continent, we get a bit choked up. Like when Tamara of Palinopsia Ceramics sent this with her online enquiry.
“I really love authentic real talk, having fun with the copy and plenty of tongue-in-cheek humour. I found a bit of that on your site, which is why I reached out.”
And when we sent her the quote…
“Thanks for the time you took to pull the quote together. It’s a good sign that I enjoyed reading the paperwork (even the fine print).”
The feeling was mutual from the outset. Especially when we had a click around Palinopsia’s collection and read this on the about page – ‘Pushing back on disposability culture, we make for keeps and bang the no-ho-hum drum.’
We knew this was a client and a project we were going to love.
Our brief was to write three product description pages.
See what took shape.
Sorbetta
In a world of adulting banalities, this bambino lunch and dinner set indulges your freely expressive inner-child with a glaze of sweet vanilla-bean peppered ice cream. A smudge of milky cocoa. A swirl of caramel. A pop of candy pastel sorbet. All melted into an aquarelle effect that’s so drippy, you’ll want to lick it. Yet it’s sensibly sized and stackable, designed with slickers’ kitchens in mind, where cupboard space is a testing game of Tetris. Sorbetta oozes playful joy by the bucketload.
“Oh yum, I love it!” was the feedback from Tamara.
Want to throw some creative storytelling at your product descriptions? And optimise for search and sentient beings too? Take a look at our collection – here’s some content we made earlier – and hit up our copywriters for a quote.