The tourism, hospitality and events Pathways and Spotlights FutureNow engaged us to write for the Skills Expo proved so successful, their Board endorsed a project to develop the same user-centred approach to occupational profiles and case studies across all FutureNow’s industry areas: galleries, museums and libraries; media and publishing; print and graphic arts; visual art and design; performing arts; screen; digital technology; sports, fitness and recreation; and racing and equine.
Real-world insights without the spin.
Creating Spotlights (case studies) that give a true-to-life representation of real-world careers, we got to spend some one-on-one time with more of Western Australia’s brightest guiding lights.
One of AFL Women’s best interceptors and cross-coders, Janelle Cuthbertson.
Creator of immersive spaces, from Herdsman Lake to the Kalbarri Skywalk, Rikki Clarke.
Vivacious visual artist and arts facilitator, Jacky Cheng.
Yirra Yaakin’s sassy, gutsy and daringly defiant Aboriginal theatre director, Eva Mullaley.
Co-producer on AACTA Award nominee, Koko: A Red Dog Story, Lauren Brunswick.
The big voice of breakfast HIT WA radio, Allan Aldworth.
Genius of audio-visual who made the Kings Park Trees Speak, David Rayner of PAV Events.
Preservationist of Aboriginal culture respectfully sharing social history, Shona Coyne.
The list goes on.
What our client had to say.
“The FutureNow career profile and case study project has made a positive contribution to the decision-making processes people of all ages undertake when they embark on career planning or transitions.” – FutureNow CEO, Juile Hobbs.
Looking to capture authentic case studies straight from the horses’ mouths without the spin? Need to add inspo to your next careers expo? Or overhaul your employer or sector branding and messaging? Take a quick click around our copywriting work and get in touch for a quote.