Advertising and marketing copywriting.

The marketing world has come a long way in the last 20 years. So have our copywriters. Which means we get it. All of it.

 
 

From junior copywriters in London, to freelance copywriters in Perth today, our careers and portfolios span the globe and the traditional-digital advertising  and marketing spectrum.

 

Digital marketing

Website copywriting. Landing page content. eDM campaigns. Remarketing ads. Display ads. PPC and AdWords ads. Learn more about our digital copywriting and website copywriting expertise.

Press and poster advertising

Ad campaigns aren’t cheap. And crafting pithy, persuasive headlines isn’t easy. We can’t do much about the former, but we’re here to help with the copywriting, so you get the most from your ad spend.

Print and brochure marketing

Don’t believe the digital naysayers – brochures still sell. As long as you can find a copywriter who can write long copy. And you have. Find out more about what we do as brochure copywriters.

 

Direct mail campaigns

From the humble sales letter, to creative direct mail campaigns, we can help you crystallise your message and create an irresistible brand story and an equally irresistible call to action.

 
 
“Caboodle is a significant asset to our team and Paul’s creative contributions are evident across our various marketing channels. The quality of his work is top notch and we’re always impressed with his ability to meet tight deadlines when required.
”
— Anne Humphrey, Executive Manager – Business Development, HIF
 

Some of our marketing projects.

Copywriting portfolio and blog
The NeverEnding story that’s enchanted foodies and our copywriters.
The NeverEnding story that’s enchanted foodies and our copywriters.

NeverEnding Experiences is that rare dream of a copywriting gig. Food, hospitality, tourism and event marketing all rolled into one beautifully crafted new passion brand with an enchanting story. No, not the one with Falkor the Luck Dragon. NeverEnding’s story was inspired by its founder’s most cherished memories of holiday family gatherings.

Throwing some clayfulness at product descriptions.
Throwing some clayfulness at product descriptions.

Our brief was to write three product description pages for Palinopsia Ceramics - a passion brand that bangs the no-ho-hum drum. We knew this was a client and a project we were going to love. See what took shape.

What are you gambling with? The new Gamble Aware campaign.
What are you gambling with? The new Gamble Aware campaign.

Gambling is just a bit of fun. Until it isn’t. Until you’re gambling with cash you can’t afford to lose, your savings, your relationships, your family’s wellbeing, your future. And this was the kernel of an idea we developed for WA’s latest Gamble Aware campaign.

One campaign. Five stories. Loads of likes, shares and new clients.
One campaign. Five stories. Loads of likes, shares and new clients.

Mosaic is a very special disability services provider. Their clients’ inspirational stories make that obvious. So, when our copywriters were asked to help create Mosaic’s first-ever campaign to inspire people with disability in Perth to realise their dreams with Mosaic, we knew where to find the campaign’s heroes.

Get your MVP on at State of Social ’22.
Get your MVP on at State of Social ’22.

Everybody who’s anybody in the world of digital marketing will be at Optus Stadium in Perth on 23 and 24 August for Australia’s brightest, brainiest, bestest digital marketing event: State of Social ’22. And once again, our copywriters have been helping the irrepressible Meg Coffey share the SOS 22 love.

Making State of Social ’20 a digital marketing must-see, whether you can be there or not.
Making State of Social ’20 a digital marketing must-see, whether you can be there or not.

Covid-19 vs State of Social ’20? No contest. Not even a global pandemic stops Australia’s brainiest digital and social marketing event. SOS is back at Perth’s Optus Stadium. And it’s as brilliant as ever. Trust us. We’re helping to tell the SOS ‘20 story. And we’re going.

Saving toddlers’ lives with the ‘Don’t duck out’ campaign.
Saving toddlers’ lives with the ‘Don’t duck out’ campaign.

A staggering 12 children drowned in backyard pools in Australia during 2017-18, which is what makes the ‘Make it SAFE’ campaign so important. Find out how our copywriters in Perth helped the WA government raise awareness of this vital issue.

Transforming bland features into compelling web content, against the clock.
Transforming bland features into compelling web content, against the clock.

The clock was ticking for Volunteering WA. They had a wonderful new software solution to launch, but very little time to create the launch campaign. Did our copywriters hit the deadline? Of course we did.

Recruiting foster carers in Perth and across Western Australia.
Recruiting foster carers in Perth and across Western Australia.

Following on from our website copywriting work for Yorganop, Western Australia's only Aboriginal foster care agency, our copywriters helped create a new foster carer recruitment brochure.

A taste of our copywriting for Australia’s legendary coffee brand.
A taste of our copywriting for Australia’s legendary coffee brand.

With bean-to-cup capabilities that are the envy of their industry, Segafredo Zanetti is firmly established as a leading global coffee brand. Here's how our copywriters are helping the brand leverage its heritage and move forward.

See how the compelling case for HIF’s Extras cover unfolds.
See how the compelling case for HIF’s Extras cover unfolds.

We created a brochure that takes readers on a walk down the high street to explore all the places HIF members can save money with their Extras cover. Take a look at the direct mail piece.

HIF's gentle reminder, courtesy of a memorable direct mail piece.
HIF's gentle reminder, courtesy of a memorable direct mail piece.

HIF wanted to encourage their members to switch to direct debits. Our copywriters came up with a memorable direct mail and competition concept. Design by Bear in Black.

What clients say about our copywriters.

Testimonials for our freelance copywriters | Caboodle
" The copy & SEO work was so fantastic that it helped us land a really good price for our web development."

Lou Corteen, Founder and Director of Urban Forager, Perth

"Working with Jo over the last year and a half has been a dream. She understands our brand language and is able to take on our briefs and turn that into copy that engages readers and drives sales."

Emily Mboya, Marketing and Partnerships Coordinator and Founder of NeverEnding Experiences, Adelaide

"Caboodle is incredible. I'm not capable of the words to explain how valuable Paul is to me. Perhaps that's why I have Paul. I wouldn't be able to tell the stories I do without Caboodle."

Meg Coffey, SMPerth and State of Social

“The ads have been awesome! We are attracting exactly the right talent and the feedback has been great. A lot of applicants go out of their way to mention the ad! Nice work, Caboodle.”

Rob Selman, General Manager at Episafe, talking about the recruitment ads our copywriters created.

“Paul writes eloquently what we’re trying to say but can’t quite put down on paper. He’s great to work with and provides a fantastic service. What more can I say? Paul just gets us.”

Managing director James Sutton from Office Solutions IT in Perth, talking about our copywriters' message design and copywriting work.

“I engaged Paul to provide copywriting services for JiT's website, and was really impressed. He expertly created a platform for my brand that has been invaluable to me in other media as well.”

Justin Pietracatella, Managing Director at JiT Accounts & Tax in Perth, talking about our copywriters’ website copywriting and messaging expertise.

"Caboodle helped me put the vision for my company into words. Paul took my concept and turned it into engaging copy, making the whole process a breeze."

Shaun Ngere, Director, Saltus Built in Perth, talking about our work on developing the Saltus Built brand and writing the company's new website.

"Caboodle is part of our dream team. We’re constantly amazed at how Paul comes up with spot-on creative and copy with our scant briefs, and we appreciate his down-to-earth approach."

Jo DiDio, Pindan, one of Australia’s leading integrated construction companies

"Paul nails it! He consistently delivers engaging, effective, on-brand messages. He has a knack of sifting through the most granular detail and coming back with content customers actually understand."

Nikki Dale, Digital Marketing Manager at HIF, one of Australia's leading health insurance providers

"Caboodle is a significant asset - Paul’s creative contributions are evident across our marketing. His work's top notch and we’re always impressed with his ability to meet tight deadlines."

Anne Humphrey, Executive Manager – Business Development at HIF, one of Australia's fastest growing health insurers

 
 
 

Contact our copywriters in Perth.

Yes, we’re based in Perth, but we tackle copywriting and marketing projects for organisations across Australia. So, if you’re over east, or even overseas, don’t worry – let’s start a long-distance relationship.