Want to be the Apple, Uber or Google of your industry? Then you need to think like Apple, Uber and Google, starting with choosing – or creating – the ideal brand name.


There’s an art to choosing or creating the right brand name.

There’s a bit of science involved, too. And some legal ground rules. Lucky for you, brand naming and business naming is a bit of a specialty for us.

 
 

 

We don’t like to name drop, but…

We’ve named myriad businesses and products.

Compound brand names. Blended brand names. Invented brand names. Camel case, upper case, lower case, we’ve been on the brand-naming case for clients from a host of sectors.

Here are just some of the brands we’ve helped name:

 

 

Sunstone. The new name for a management and iCT consulting firmin Canberra.

Soli. A new name for a new organic wine from Churchview, Margaret River.

Ayla. The app that Automates Your Life’s Admin. A Tandem brand-building project.

Ayla. The app that Automates Your Life’s Admin. A Tandem brand-building project.

Emyria. Helping a clinical care and research business in Australia go global.

Emyria. Helping a clinical care and research business in Australia go global.

Q. A national design and construction firm. This was a Luminosity project.

Q. A national design and construction firm. This was a Luminosity project.

HERE. A real estate agency based in Perth. This was a Luminosity project.

HERE. A real estate agency based in Perth. This was a Luminosity project.

Cascada. A full brand reboot, with Luminosity.

Cascada. A full brand reboot, with Luminosity.

Fortus. A construction plant firm in Australia. This was a Luminosity project.

Fortus. A construction plant firm in Australia. This was a Luminosity project.

The Bowery. The online homewares store. This was a Luminosity project.

The Bowery. The online homewares store. This was a Luminosity project.

Cahoots. The new name for WA charity Kids' Camps. This was a Key2Creative project.

Cahoots. The new name for WA charity Kids' Camps. This was a Key2Creative project.

Regents. A commercial real estate agency in Perth. This was a Luminosity project.

Regents. A commercial real estate agency in Perth. This was a Luminosity project.

Mint Real Estate. A new name for a experienced real estate team in Perth.

Mint Real Estate. A new name for a experienced real estate team in Perth.

AccordWest. A Western Australian charity. This was a Luminosity project.

AccordWest. A Western Australian charity. This was a Luminosity project.

HorsePower. New name, new start. A Key2Creative project.

HorsePower. New name, new start. A Key2Creative project.

IFAP Ethos. A workplace safety program. This was a Luminosity project.

IFAP Ethos. A workplace safety program. This was a Luminosity project.

BlueHelix. An Australian business consultancy. This was a Luminosity project.

BlueHelix. An Australian business consultancy. This was a Luminosity project.

 
Latitude Holidays. An independent travel agency, based in Western Australia.

Latitude Holidays. An independent travel agency, based in Western Australia.

Outline. A geospatial imagery company operating in Australia, Africa and Asia.

Outline. A geospatial imagery company operating in Australia, Africa and Asia.

 

 

Want a brand name that'll do the business?

You know what to do.