When our friends at FutureNow and Tourism WA got together to create a dedicated website and printed collateral for the Skills Expo and a pilot program for schools, they handed us the brief we were made for – conducting one-on-one interviews with the cream of the tourism, hospitality and events crop to create a suite of authentic occupational Spotlights (or case studies).
Shining a light on real-world experience.
We were incredibly privileged to interview 15 inspirational individuals. The roaming chef of Fervor pop-up dining, Paul ‘Yoda’ Iskov, who can probably claim to have cooked in more places than any other chef in WA. Head of Marketing, Brand and Tourism at the most beautiful stadium in the world (Optus Stadium), Lisa Knezovic. CEO of WAITOC and Nanda man of the Yamaji Nation from the mid-west, Robert Taylor. Perth’s original architect of revelry, Andy Freeman. Founder of Known Associates Events, Tamara Cook, who’s reknowned for prioritising people over profit to create good vibes all round. Anneke Brown, who’s made hotelier the hottest career ever.
What our audience had to say.
While our younger school-age audience much preferred the copy-light, user-centred Pathways, career and jobseeker advisors reported that parents and career changers were loving the all-truths-no-spin Spotlights on real-world careers. It eased doubts and put more fire in the bellies of career changers, as many of our guiding stars had started their working lives in an entirely unrelated field.
Need to get a copywriter on the case to get some case studies in your business, industry sector or employer marketing mix? Take a click around some of our copywriting work and get in touch for a quote.